What are your business and marketing goals for 2025?

#WinterIsComing #FoodForThoughtThursday Series Finale

For the final #WinterIsComing #FoodforThoughtThursday series post (and on the last day of October) we’re going to look forward into 2025. This post is going to be broken into three parts:

Part 1: Look at Your 2024 Marketing and Sales Performance
Part 2: Brainstorm Your Business and Marketing Goals for 2025
Part 3: Implement Your Plan

Part 1: Look at Your 2024 Marketing and Sales Performance

Grab yourself a cup of coffee or a drink of your choice and review your sales and marketing activity so far for 2024. Do you understand the numbers that you’re seeing and the story your numbers are telling you?

Part 2: Brainstorm Your Business and Marketing Goals for 2025

Use the data from part 1 to answer these three questions:

1. What are your business and marketing goals for 2025?
2. Have you started your campaign & content calendar for 2025?
3. Have you set your marketing budget for 2025?

It may take you a couple of days to really answer those questions and to begin planning your marketing efforts for 2025 when you’re in the midst of your busy season.

You can always book an End of Year Marketing Check-up to get a jumpstart on your 2025 planning in only 35 minutes with me.

Part 3: Implement Your Plan

Let’s say one of your main goals is to increase sales and digital marketing numbers by 5%. What do you need to do in order to make that happen in 2025? Will you need promotional giveaways for events or gifts with purchase, printed materials or graphics made for print and digital ads, finding events to book or hold in 2025? I do want to note that your marketing budget does not have to be set in stone and can be readjusted at any point in 2025.   

For the example goal of increasing sales and digital marketing numbers by 5%, the first place to start is to start with a campaign & content calendar for 2025. You can quickly create your own in a Word Document, Canva, or in a notebook. Start with your overall message for the entire year, followed by six-month or quarterly messaging, and end with more specific monthly messaging. From there you can plan for vending or in-store events, email marketing campaigns, social media & blog posts, etc. Don’t forget to set your KPI’s to measure the success of your marketing efforts in 2025.

If you would like to learn more about Drummergirl Marketing’s services or how I can help, you can book a discovery call with me.

Whether you need a second pair of eyes, someone to take over your marketing for you, or something in between, Drummergirl Marketing is here to help.